A term came up during Advertising Week as a part of a Women as Media Makers panel discussion that has been lingering in my mind since that Tuesday – “pink topics.”
Pink Topics are those topics women write about, or in other terms women-friendly topics, like fashion, cooking, dating, taking care of babies, you get the point.
There is nothing wrong with assuming that women are interested in these topics – we indeed are – but these are not the only topics we are interested in. Not every girl out there wants to wear pink and sleep on fluffy pastel colors, some of us, quite frankly, choose not to wear pink at all. I am Eastern European, blond, fairly thin and fairly tall, and on an average day I look about 5 years younger than I actually am – there is already enough working against my intelligence so the last thing I want to do is wear pink or be caught with a Cosmo at the airport.
Like many women I know, I’ve always had a hard time writing more than a paragraph or two about pink topics and it is not because I am not interested in fashion or love, God knows how many shoes I have (you don’t need to) and what my love life looks like (no one should). But aside from an occasional Google search I, and many women like me, do not exhibit any major commitments to pink magazines or blogs despite what the social following on them might be. Just because we follow does not mean we read.
Fashion magazines are for reading at the dental office, pink is for cotton candy, and most famous chefs in the world are men. I subscribe to multiple business and entrepreneurship publications, write and ready about advertising, and for the last 3 years I have been reading Edgar Allen Poe (it’s a full collection, don’t judge).
So here is to all the women for whom pink is just another color statement like bright yellow, for women who only skim tabloids while waiting in the grocery line, and speed-shop because the mall is their least favorite place in the city.
One day, when our voices finally come through, the women on TV will be much closer to what we actually look like: not dancing around the kitchen table with cereal bowls, not always wearing lipstick, not wearing capris and cardigan combos, and thinking about things other than finding “the one” when brushing their teeth or chewing gum.