I’ve learned that as an art director not everything you do is advertising. Just like copywriters have to be social media writers and “arrange these letters so” writers we have to make things pretty. And honestly, I have had that said to me before, “Just make it pretty”.
The following is technically an advertising campaign but working through it was a design exercise. Being in the competitive bottled souses market VH wanted to stand out on the store shelves and pop from the pages of house & home type of magazines without overstepping the line of luxurious so where we ended up is happy, colorful & modern, food porn kind of print ad.
Do you Google yourself?
It’s a valid question and it has nothing to do with vanity, everyone should keep track of their digital footprint (and last night’s party photos).
Heather Chambers – Creative Director
Irem Lutz – Account Director
Natalia Paruzel-Gibson – Account Supervisor
Ngaio Potts – Account Supervisor
Josh Rachlis – Copywriter
Kateryna Topol – Junior Art Director
Rebecca Adams – Creative Coordinator
Shin Sugino – Director
Andy McLeod – Executive Producer
Mary Ann Tevlin – Producer
Lauren Connolly – Senior Associate Producer
As a Young Creative you get special perks like applying to Young Creative Awards. One of the popular ones is National Advertising Awards (NAA): you pick a brief and do the best you can to solve it. The Gold recipient wins eternal glory, a glass paperweight and a trip to Can. A trip to Can. Cara and I worked on this for barely a weekend because she had only come back to the agency a few days before so the 30-something hours before the deadline are still a hazy blur but it was worth it because we placed Silver. Can next year.