This year Fast Forward Advertising Week Canada takes place January 25 through the 29th. To kickstart 2016 with a new perspective The Institute of Communication Agencies (ICA) introduces a new theme for the week: Don’t let the change leave you behind. In addition to annual panels such as most influential brands and upcoming trends the conference brings together experts on the topics of data intelligence, biometrics, consumption of content, visual text analysis and more.
The full schedule can be found here but the following panels seem particularly interesting:
Shaw Media Session: Next Generation Television – The Power of TV Combined with the Intelligence of Data
Speakers: Greg McLelland, Senior VP, Sales, Shaw Media and Mark Daprato, Chief Marketing Officer, shop.ca
Date: January 26, 11am Cinema 2
Applied Arts Session: Diary of a Creative Director: An exploration of the road to greatness
Speakers: Amir Kassaei, Chief Creative Officer DDB Worldwide, New York and Heidi Ehlers, Founder, Heidi Consults
Date: January 26, 12:30pm Cinema 2
Facebook Session: Understanding people in the new world of communication
Speaker: Josh Bloom, Director of Retail Marketing Solutions, Facebook Canada
Date: January 27, 2:30pm Cinema 2
Addictive Mobility Session: Tech Enabled Creative for Mobile
Speaker: Naveed Ahmad, CEO, Addictive Mobility
Date: January 28, 1:30pm Cinema 4
Kijiji Speaker Series: Canadian Advertising: Do or Die?
Speaker: Scott Goodson, CEO and Founder, Strawberryfrog, New York
Date: January 28, 4pm Cinema 2
Mintel Session: Consumer Trends That Will Shape 2016 and Beyond
Speaker: Stacy Glasgow, Consumer Trends Consultant, Mintel
Date: January 29, 11am Cinema 4
And off course for all of the students out there: Next Generation day on Wednesday 8am-11:30am
The new campaign was created by Publicis Toronto is meant to emphasize the notion of transformation and how the industry is in a state of radical change.