IBM’s Smarter Planet Campaign

Last year IBM has taken on some big claims – the world’s problems could be solved with a better operating system. True or not is not for me to judge but the posters from the campaign are worth taking a look at.

I absolutely love the Saul Bass influence and the double-play meaning in the posters.

Agency: Ogilvy & Mather (Paris).


  1. Agreed, Kat! These are great. I especially like the night buildings and food one. Reminds me of psychology class on perception and how you have to really stare at them to find the other meaning ;)

    Nice share!


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