This campaign was done by DDB Johannesburg early this year. The entire thing is based on the simplest insight and it is genius. My favourite part, however, is the art direction – the point of view, the colours, the gently growing typography wave wrapping over the product shot – love it!
Mother London doing awesomely odd work for IKEA. (did not think ‘awesomely’ was a real word but it appears to be).
This new web film is based on a 1980 track by Jona Lewie “You’ll Always Find Me in the Kitchen at Parties.” I mean is there a better way to exhibit a kitchen than utilizing it during an 80s track? There probably is, plenty as Ikea has shown but this one is pretty cool and catchy.
Last year IBM has taken on some big claims – the world’s problems could be solved with a better operating system. True or not is not for me to judge but the posters from the campaign are worth taking a look at.
I absolutely love the Saul Bass influence and the double-play meaning in the posters.
Agency: Ogilvy & Mather (Paris).